2009 RGK Center Summary of Findings

I Live Here, I Give Here Impact on Donor Giving and Nonprofit Funding in 2009

Reported by the RGK Center for Philanthropy September, 2009

Campaign events  inspire participants to give and to encourage others to give.

See Jane Give Attendees

• 74% feel a greater obligation to increase giving
• 51% report giving more money to nonprofits

Community Needs Spotlight

• 88% feel a greater obligation to increase giving
• 60% report giving more money to nonprofits

Multiple Events

• 86% feel a greater obligation to increase giving
• 64% report giving more money to nonprofits

Respondents report having talked to others about the needs; gotten more involved; and asked others to give to a nonprofit at comparable levels.

Central Texas donors are maintaining or increasing giving and some want help in making their charitable decisions.

80% of those surveyed plan to either increase or maintain individual giving levels in 2009

Donors who are less aware of and connected to the campaign say they would give more if:

• They knew more about where to give
  • Unaware        17%
  • Passive          10%
  • Engaged        7%

• They were convinced their money would be used well for the cause.
  • Unaware        63%
  • Passive          43%
  • Engaged        33%

Nonprofits involved with I Live Here, I Give Here feel their involvement is beneficial to them.

• As a result of registering on www.ILiveHereIGiveHere.org
  • 42% report more opportunities to network with philanthropists
  • 17% report more “hits” to their own sites
  • 17% report more interest in their work
    
    
• As a result of involvement with a Community Needs Spotlight
  • 43% report more opportunities to network with philanthropists
  • 43% report an expansion of their contact/mailing lists
  • 29% report new financial gifts

• Annual Fund Training and Follow-up has had a positive impact on participants
  • 100% of Follow up participants are thinking more strategically about fundraising objectives
  • 86% put more time & thought into attracting donors
  • 86% feel more confident as a development professional
  • 79% gained other useful ideas, contacts or resources to build their funding base
  • 71% have a working fund development plan
  • 64% are more capable of raising money this year than last
  • 57% are getting more board members involved in fundraising

Campaign Impact on REVENUE  for Nonprofits Involved with I Live Here, I Give Here

• Change in total revenue from 2007 - 2008
  • 84.3 % of INVOLVED Nonprofits report stable or increased revenue
  • 56.3 % of UNINVOLVED Nonprofits report stable or increased revenue

• Change in total revenue from 2008 - 2009
  • 59 % of INVOLVED Nonprofits report stable or increased revenue
  • 51.6 % of UNINVOLVED Nonprofits report stable or increased revenue

• Change in individual gifts received from 2007-2008 (not adjusted for inflation)
  • 12% INCREASE to involved nonprofits
  • 10% DECREASE to uninvolved nonprofits

• Change in individual gifts received from 2008-2009 (not adjusted for inflation but adjusted for major one time campaigns)
  • 4% decrease to involved nonprofits
  • 22% decrease to uninvolved nonprofits

THE BOTTOM LINE
The more one, be it an individual or a nonprofit organization, is engaged with I Live Here, I Give Here, the more they  are impacted by our mission.

METHODOLOGY

• Survey of “Donors”
• Online
• 714 Responses
  • General Survey to ILH,IGH lists
  • Survey of Central Texans on Charitable Giving (Seton, Greenlights, ILH,IGH Twitter, Facebook, web page, direct mail)
  • Voice Volunteer Survey
  • Survey of Austin Area Nonprofits (TANO)

• Survey  of “Nonprofits
• Online
• 213 Responses
  
  • General Survey to ILH,IGH lists
  • Annual Fund Training Survey to ILH,IGH lists
  • Survey of Austin Area Nonprofit Leaders (TANO)
  • Community Needs Spotlight Panelists Survey to ILH, IGH lists